The Rössing Foundation approach is to promote the advancement of the living standards of all the people in Namibia by supporting Small-Scale Miners' initiatives, the Community-based Natural Resource Management (CBNRM) Programme, Small- and Medium Enterprises (SME's), as well as agriculture projects, in order to significantly contribute towards an increase in household income.

In joint efforts with other stake­holders, the Foundation engages in mobilising rural communities through strengthening their skills and knowledge, building institutional capacity, developing products, adding value, and marketing.

The Poverty Reduction Programme is implemented through a consultative process with key stakeholders such as traditional authorities, communities, the Ministry of Environment and Tourism, the Ministry of Mines and Energy, selected NGO's, and other stakeholders.